Successful Home Page: We focused on small business, marketing, SEO, Content Marketing, WordPress, and added value to entrepreneurs’ lives.
We discussed Apps and Home Page/Content Marketing (Neil Patel mentioned). After successful discussions, we decided to write an article on what makes a successful home page. Read on for helpful tips on building a better and higher converting home page.
Digital marketing for law firms is essential for building an online presence, attracting clients, and staying competitive in the legal industry.
How Should Your Successful Home Page And Content Marketing Work Together?
A successful home page should make visitors want to explore further into the site. Instead of putting all products and information on the first page, the home page should guide visitors towards a solution. This connection between the home page and Content Marketing ensures a clear path for visitors to find what they need. With services like SubscriberZ, you can effortlessly boost your social media presence across platforms like YouTube, Twitch, Instagram, TikTok, Facebook, and more, gaining followers, likes, and subscribers.
In other words, the job of a good home page is to get your customer to LEAVE (but to exit to another page on your website!). That’s the definition of a successful home page.
Important: the home page of your small business website is the first step in your Sales Process. It’s your greeting, and you have to get it right!
So now, let’s get to the list.
Open
Your home page should not feel cluttered, but open, inviting, with plenty of space here and there to keep it from feeling constricted. If you’re not trying to stuff everything onto it, this should not be difficult.
Font
Let’s discuss fonts. Study popular fonts used now. Consider when to use serif or san serif. Readability and conversion are crucial.
Use A Footer
The next point is about footers. Footers are important because they allow you to include central links and essential information, like your Social Media profiles, on every page. They are also beneficial for SEO, as having links on every page improves SEO. Additionally, you can include your NAP (name, address, phone) info, which is great for Google Local.
Use WordPress
“Joomla is better!” “No, use Drupal now!” These suggestions usually come from designer types. We often inquire if someone recommending Drupal or another platform (apart from WP) is a designer.
Use WordPress for easy installation and editing of footers, page elements, images, and more. Google favors WordPress for SEO. Consider hiring a designer to set up your home page and other elements. Consult with a designer for expert advice.
Pay Attention To Colors
Color, by itself or in combination, is huge in keeping eyes on your page. If you’re not aesthetically gifted, you should hire a designer for at least a consulting gig just to get you on the right track. Again, conversion rears its ugly, or beautiful, head.
Use Buttons
One of the great things about being in business with a website in our time is that you have access to tons of data about the use of buttons and how they track in Analytics & Conversion, so Google that stuff, and then read it.
Trackable Element
To optimize Google Analytics, add trackable elements to your homepage. Use a trackable phone number on the homepage and a different one on deep landing pages. While keyword data is masked, tracking buttons to specific pages in Google Analytics is easier.
Use A Set Of Slider Images
Depending on your purpose, sliders can be beneficial or not. They provide a fresh look to your website and catch the visitor’s attention. However, in the age of Mobile-Friendly Websites, sliders are less useful. Consider your target audience and their device preferences before deciding to use sliders or not.
Vector Your Images
Vector Images stay sharp as they are scaled up or down, generally speaking, and nothing is a bigger turn-off to a visitor than a pixelated image. This ain’t 1994, people. This is a BIG one when moving from mobile to desktop, and vice versa. BIG Conversion killer.
Know Who You Are
To succeed, understand the main problems you solve for clients (not just one). This forms your Value Propositions. Highlight these problems on your home page, rather than focusing on the solution. Let visitors realize they have those problems. This is crucial for progress.
Make It Easy
Many business owners talk too much about their experience and accolades, especially on their homepage. This excess content is likely the main reason why visitors quickly leave the site.
Email List
Host a valuable giveaway and collect email sign-ups. Treat subscribers well by only emailing when there’s worthwhile content to share. Avoid bombarding them with generic information after attending a seminar. Remember: Always provide value.
Contact
A successful home page needs clear contact info and social buttons. Use branded buttons and have a detailed contact page. WordPress themes offer tools like dropdown menus to indicate visitor interests, showing that you care. Stand out by putting in extra effort.
Copyright Date
Make sure this is current, and that it’s in the footer. It’s such a small detail, but it looks unkempt if yours is out of date. Very easy to fix.
Privacy Policy
If you’re not familiar with online marketing, here’s something important: Google will increase your Adwords spending if you don’t have a good Privacy Policy. Make sure to have one tailored to your business and link it on your home page, under About Us and in the footer.
Logo
Vectorize your logo and name the image with relevant keywords like “Frontburner Marketing, Small Business Marketing” to maximize conversion opportunities.
Social Media
Place icons prominently on the page, not in the footer. Keep them in their original colors for better recognition and conversion. Ensure they open on a new page, as relying on the prospect to use the back button may lead to loss.
Optimize for Mobile
Digital advertising is complex, so hire a pro. We used Facebook and got 100 hits, mostly from mobile. Optimize for mobile to engage customers. Embrace mobile for success. Hire a pro and prioritize mobile for better digital results.
Social Proof
Study Social Proof to understand its impact on Social Media and the review industry. Prospects seek assurance by seeing others who have had positive experiences doing business with you.
